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WebJan 3, 2024 · The whole point of ad groups is to help you structure your ad campaigns in a way that maximizes the effectiveness and profitability of your ads. To do that, your ad groups need to be focused on hyper-specific keywords and audiences. You should create ad groups where the keyword groups, ad text and landing pages all match each other closely. WebJul 18, 2024 · Ad groups allow you to organize and target your ads. As mentioned above, an ad group can include several ads with related keywords or themes. The most significant difference between an ad group and an ad campaign is that an ad group comes after a campaign in the account hierarchy. Campaigns directly control the goal and budget. WebAn ad group is a way of organizing your ads around keywords, interests, topics, placement, custom affinity or first-party data. You will need to decide the number of ad groups and the associated keywords before setting up your YouTube ad campaign. Here’s how to get started. Related: Determine your YouTube ad targeting plan incline village movie theatre