WebJun 1, 2004 · Whereas incongruity between an ad and its context, is sometimes advocated in the literature on advertising effectiveness, because it can make the ad stand out, make it more noticeable and unique,... Webincongruous: [adjective] lacking congruity: such as. not harmonious : incompatible. not conforming : disagreeing. inconsistent within itself. lacking propriety ...
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WebNov 20, 2012 · Philosophy of Humor. First published Tue Nov 20, 2012; substantive revision Thu Aug 20, 2024. Although most people value humor, philosophers have said little about it, and what they have said is largely critical. Three traditional theories of laughter and humor are examined, along with the theory that humor evolved from mock-aggressive play in ... WebMay 9, 2014 · humorous incongruity, but they are ultimately inaccurate and unwieldy (Morreall, " Comic Relief", loc. 405). That is not to say that a humorous incongruity cannot be absurd or illogical, in fact many are, but what is meant by incongruity in the context of a discussion of humor is better described as a mismatch between a subject's conceptual Webincongruity noun [ C or U ] formal us / ˌɪn.kənˈɡruː.ə.t̬i / uk / ˌɪn.kəŋˈɡruː.ə.ti / the fact that something is incongruous SMART Vocabulary: related words and phrases Faults and … dutton lainson showcase